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The Routledge Handbook of Strategic Communication

This Handbook provides a comprehensive overview of research in strategic communication. It provides educators and graduate students with a collection of methods and findings on different field aspects. The volume gives insights into ongoing debates which build on a new knowledge base. This volume is assisted by an international group of writers, demonstrating the wide field in which this work is carried out. This manual is an essential reading for students of all levels of strategic communication.

Book Name: The Routledge Handbook of Strategic Communication
Writer Name: Ansgar Zerfass, Derina Holtzhausen
Year: 2014
Language: English
Edition: 1st
Category: Communication
Pages: 621
ISBN: 0415530016
File Size: 4.57 MB

Description

Ansgar Zerfass, Derina Holtzhausen

This Handbook provides a comprehensive overview of research in strategic communication. It provides educators and graduate students with a collection of methods and findings on different field aspects. The volume gives insights into ongoing debates which build on a new knowledge base. This volume is assisted by an international group of writers, demonstrating the wide field in which this work is carried out. This manual is an essential reading for students of all levels of strategic communication.

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