Alister Miskimmon, Ben O’Loughlin, and Laura Roselle
Soft power has become a straightjacket for those who want to understand control and communication in international affairs in its present and widely understood form. Soft power analyzes concentrate mostly on soft power capabilities or skills, not how impact happens or doesn’t take place. Soft power becomes a hot-dip word, as hard power did once, which has lost explanatory power. The authors argue that the concept of strategic narrative provides an intellectual understanding of today’s international political complexities, particularly regarding how influence works in the new media environment.